Search Engine Optimization


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Contrary to what most of the business owners believe, building a website or setting up a page on Facebook and posting a few articles are not adequate. In fact, Search Engine Optimization or SEO is as important for a website as Oxygen is for a living being. Yes, you heard it right. A website without SEO is like a being without life, it is like just another website in the hoards of hundreds of thousands. It is of no significance. In fact, making a website is of little importance unless it is given life and support (SEO).

The knowledge of SEO helps marketize business online, grow it at a great pace by increasing traffic to its website, make the content of a particular website search-engine friendly and enable a website rank on the top pages of a search engine results. As the importance of SEO for a website is increasing day by day, the importance of SEO professionals is also increasing at the same pace. In fact, the importance of SEO professionals will remain till the time there is the importance of the website itself.




According to a survey conducted recently, there are thousands of students who seek SEO Courses in Delhi due to the employability that this course provides. Though there is no dearth of SEO Training Institute in Delhi, when it comes to providing matchless education and impressive placement, they all fall short. We at Digital Payout do not provide Advance SEO course in Delhi for the sake of providing it. Rather, we have an altogether advance course structure, advanced tools and top-notch faculty members that make students’ knowledge rich and up-to-date on the latest in SEO.

Digital Payout is the institute you can rely fully on if you are searching for a premier SEO institute in Delhi. This is the institute that has got the distinction of being the best SEO institute in Delhi. And it is not that we have got this distinction in the very first day of our existence. Rather, we have achieved it after living up to the highest of the expectations of our students through cutting edge technology, highly skilled qualified, knowledgeable and experienced faculty members, homely atmosphere and very impressive placement record.

What is Search Engine Optimization (SEO)?
Search Engine Optimization, commonly known as SEO is the way of practicing to increase the total number as well as the quality of the audience to any website. The main purpose of it is to improve the overall rankings in the search results page as per search engine algorithm.

As per the research, the websites that appear in the first page get the maximum number of clicks and hence, more traffic. So, in this article, we will discuss all SEO, how it works and the career opportunities in SEO.

How Does SEO Work?
Various search engines such as Google, Bing or Yahoo mostly calculate the search results as per the authority as well as the relevancy of pages. In today’s world, the competition is getting higher day by day, specifically in terms in terms of SEO. This is because millions of people are surfing the internet in search of answers to their questions. Also, many people ask solutions to their problem through the internet.

How to Do SEO?

SEO includes creative as well as technical activities that are combined into ‘Off Page SEO’ and ‘On Page SEO’. However, these activities need expertise and for this, you need to join an SEO marketing course.

On Page SEO
On Page SEO is a way of improving the genuine visibility. It also means optimizing the content as well as the website by improving the relevancy, experience, and accessibility.

Off Page SEO
Off Page SEO is done outside of the website for increasing the site’s visibility. Some people call it a ‘Link Building’. It aims of increasing the total number of reputable links from the different website. This process helps to increase the value to the website.

Career Opportunities in SEO
The career in SEO is becoming popular especially in India. This is because most of the businesses that have websites are investing in SEO. And learning SEO is a boost to your career, specifically if you are passionate about blogging and online marketing. On growing demand of SEO awareness, many web designers and graduates are learning SEO for building their career. Following are the designations and job profiles in SEO:

SEO Trainee
PPC Expert
Freelance SEO Expert

Why do you need to join Digital Payout for SEO?
So, if you are serious about your future and stable career in SEO, then it is the perfect time to join an SEO Course. We in Digital Payout offer SEO Course in Delhi. Our SEO program is unique. This is because we focus more on basic concepts and fundamentals. Our training is best suited for anyone. And our trainers or faculty members have years of experience in digital marketing. If you have any query, please do not hesitate to get in touch with us.

Digital Payout Institute Training Certificate
Off Page Optimization
Introduction to Off Page Optimization
Directory Submission
Social Bookmarking Submission
Articles Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Local Business Listing
Blog Commenting
Search Engine Submission
Other Off Page Optimization Techniques
Google Tools
Students – Career Growth Opportunities
Professionals – Open gates for Multiple Industries
Business Owner – Business Growth Opportunities
Freelance – Earn Money Online/ Work From Home
Job Assistance and Interview Scheduling
SEO Training Course Curriculum
Introduction to SEO
Major functions of a Search Engine
How do Search Engines Work?
Google Trends & Insights Steps in SEO
Different Types of Keywords
Types of Backlinks
Page Rank & Alexa Rank Checker
Case Study of White Hat SEO
Black Hat SEO Case Study
Grey Hat SEO Case Study
On Page Optimization
Introduction to On Page Optimization
Site Analysis
Keywords Analysis
Meta Tag Development
Canonical Implementation
Creating Sitemaps, Robots file
Optimize SEO Content & Check Duplicate Contents
Keyword Density
Internal Linking
Image Optimization
Other On Page Optimization Techniques
Back Up Classes
Life Time Support
Flexible Class Timing


Get 15+ Certification after completion of Course

  • 1Google Adwords Certification
  • 2Video Advertising Certification
  • 3Mobile Advertising Certificiation
  • 4Google Analytics Certification
  • 5Facebook Advertising Certification
  • 6Shopping Advertising Certification
  • 7Bind Ads Certification
  • 8Inbound Certification
  • 9DMSN Certification


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